I don’t know what to write aboutEveryone ever
It’s a problem that hits just about everyone at some point. Your content creativity gives out, and writer’s block (or content block if you are more of a video or podcast type) sets in.
Stuck on What’s Next
You want to provide your audience and customers with useful information that they will actually use. Perhaps you want to start creating awesome content, but you don’t know…where to start. Or maybe you’ve already made a fair amount of content, and you think you’ve covered it all, right?
I mean, probably not. There’s so much information to share. It’s unlikely there is NOTHING left to say or teach about your business.
So how do you get un-stuck? Fear not. Although this journey through content purgatory feels impossible to overcome, there are numerous ways to get back into creation mode. We’ll look at a few of those options here.
Ways to Jumpstart Your Content Creativity
Get it all Out
It’s a common issue. Many creators have something abstract (but good) marinating in their mind but it’s not coherent enough to pull it together into something meaningful. Alternatively, like a lot of us, you have lots of different ideas competing for your mental bandwidth and you just can’t seem to start and stick to a single idea.
The simplest way to alleviate this is to write it down. All of it. Get it out of your brain. It doesn’t have to make sense. It can be repetitive, just get it out there.
Once you see it on paper, you can start to craft something that does make sense. From here you can make topic connections and link themes together. If you are like a majority of people, you are likely a visual learner. Which is why it can be difficult to try and expand your entire idea
Utilize other media
There is so much media out there folks.
There’s more toThe Lion King
see,than can ever be seen, more to do than can ever be done
and that was before the explosive use of the internet (although that may not have been precisely what they were going for.) Regardless, y
Read a newspaper or magazine. Listen to a Podcast. You now have a license to binge your current Netflix obsession. Yes if you are consuming something you enjoy, there is likely a theme or two that you could pull out and expand upon for your audience.
Look for Questions You Can Answer
One of the first things any content marketing will advise (or any marketer for that matter) is to know your target audience. Know who they are, what they like, and where they communicate. From there you can find places where your target audience seeks advice, like a Facebook group. It’s not a good idea to go in with a “
In addition to Facebook groups, try Reddit, Google, or Answer the Public to find common questions that you can help answer (while aiding your audience in finding you.)
If you’ve mainly
If coming up with new content is becoming more overwhelming and time-consuming on a regular basis, perhaps it’s time to outsource that work to someone else. As a content strategist, I take the entirety of your content, see what’s working to meet your goals, and make more pieces that engage, entertain, and (best of all) convert.
Interested in more content strategy? Contact me at