I don’t know what to write about

Everyone ever

It’s a problem that hits just about everyone at some point. Your content creativity gives out, and writer’s block (or content block if you are more of a video or podcast type) sets in.

Stuck on What’s Next

You want to provide your audience and customers with useful information that they will actually use. Perhaps you want to start creating awesome content, but you don’t know…where to start. Or maybe you’ve already made a fair amount of content, and you think you’ve covered it all, right?

I mean, probably not. There’s so much information to share. It’s unlikely there is NOTHING left to say or teach about your business.

So how do you get un-stuck? Fear not. Although this journey through content purgatory feels impossible to overcome, there are numerous ways to get back into creation mode. We’ll look at a few of those options here.

Ways to Jumpstart Your Content Creativity

Get it all Out

It’s a common issue. Many creators have something abstract (but good) marinating in their mind but it’s not coherent enough to pull it together into something meaningful. Alternatively, like a lot of us, you have lots of different ideas competing for your mental bandwidth and you just can’t seem to start and stick to a single idea.

The simplest way to alleviate this is to write it down. All of it. Get it out of your brain. It doesn’t have to make sense. It can be repetitive, just get it out there.

Once you see it on paper, you can start to craft something that does make sense. From here you can make topic connections and link themes together. If you are like a majority of people, you are likely a visual learner. Which is why it can be difficult to try and expand your entire idea soley in your head.

Utilize other media

There is so much media out there folks.

There’s more to see, than can ever be seen, more to do than can ever be done

The Lion King

and that was before the explosive use of the internet (although that may not have been precisely what they were going for.) Regardless, you’d be surprised how many of your own ideas can manifest as a result of consuming other media.

Read a newspaper or magazine. Listen to a Podcast. You now have a license to binge your current Netflix obsession. Yes if you are consuming something you enjoy, there is likely a theme or two that you could pull out and expand upon for your audience.

Look for Questions You Can Answer

One of the first things any content marketing will advise (or any marketer for that matter) is to know your target audience. Know who they are, what they like, and where they communicate. From there you can find places where your target audience seeks advice, like a Facebook group. It’s not a good idea to go in with a “salesy” approach. Instead, offer your expertise when it would be helpful. In providing your insight, you’ve identified a problem point or question that your target audience might have. Now you have your starting point for more (assuredly helpful) content creation.

In addition to Facebook groups, try Reddit, Google, or Answer the Public to find common questions that you can help answer (while aiding your audience in finding you.)


If you’ve mainly relied on a blog up to this point, why not try something new, like a video? You don’t have to create an entire YouTube channel (unless it really takes off) but dabble in Facebook live or a simple instructional video for social media. Shorter seems to actually work better anyways (you know humans and those short attention spans), so you don’t have to invest a ton of resources if you are just trying to get your content creativity going anyway.

If coming up with new content is becoming more overwhelming and time-consuming on a regular basis, perhaps it’s time to outsource that work to someone else. As a content strategist, I take the entirety of your content, see what’s working to meet your goals, and make more pieces that engage, entertain, and (best of all) convert.

Interested in more content strategy? Contact me at mkcarrick (@) mkcontentcreation.com.


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  1. Great tips! I also love your second tip. I get a lot of inspiration from podcasts, books, and shows that are NOT about my niche topic. Something about it clears my head for new ideas.

  2. Great tips, thank you! I sometimes struggle with thinking of ideas for blog posts and I think that it’s a great idea to just sit and write whatever comes to mind. I’ll have to try that!

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